Target. Market. Fit. Repeat.
Who are you trying to reach?
What problem are you solving?
What channels are you using to reach them?
Those are the first three questions to answer.
Shall we Start Talking or want to Learn More?
Writing History
Wrote Some Novels
The 80s and 90s
Learned how to write. Read the history of literature. Being a writer was an excellent excuse to live in Mexico, Japan and France. I still write non-fiction.
Copywriter
1988 to Present
I got a job with one headline and understood instantly cleverly distilling benefits was a valuable skill.
Journalist
1992 to Present
A friend told me how to “pitch” stories to editors. I landed an interview with Allen Ginsberg. Many adventures ensued.